On Monday’s episode of How Brands Are Built, Laurel Sutton (ANS Information Officer) of Sutton Strategy talks linguistic checks—you know, that crucial step in the naming process that keeps you from accidentally offending a whole country with a name that’s slang for “masturbation”. Listen in to learn:
What linguistic analysis is and why it’s important
What it means to do a “global” linguistic check
Why linguistic checks are still advisable even for US-only brands
The difference between translation and transliteration
What “FIGS” stands for
You can follow this link to listen and read a transcript, or click below!