How Elon Musk names his projects

Tony Stark: Not actually Elon Musk.

Like most entrepreneurs, Elon Musk loves to create names for his many projects – space rockets, electric cars, tunnels, even travel to Mars. Looking over every name Musk has given one of his machines, some patterns emerge. He’s an avid sci-fi reader, but he’s also partial to the more mainstream literary references, with even a bit of ornithology thrown in. Read this article at Inverse to discover where he finds his inspiration for names like Kestrel, Merlin, and Raptor – as well as Heart of Gold.