On the Shift from Popular to Unique Baby Names

A page from the 1940s US Census, years before the trend emerged (public domain)

In a column in The Atlantic, writer Joe Pinsker explores a noticeable shift in parents’ selection of baby names. Since the 1960s, more American parents have opted for less-popular names to help their children stand out. Pinsker interviews ANS member and Past President Dr. Cleveland Evans about this trend, who points out that the unifying events of the early- to mid-twentieth century may have given parentsĀ “a sense of solidarity with the whole culture, the whole country”.

Read more in The Atlantic!