With the ascension of hip-hop in popular music, brand references have became a shorthand for aspiration and status. According to Bloomberg’s research, over the past three years Rolls-Royce or the name of a Rolls-Royce product was mentioned in 11 top-20 songs on the Billboard Hot 100. A few artists who mention Rolls in their popular songs include Quavo, Future, The Weeknd, and Kodak Black.
Ferrari came in a close second, with nine songs mentioning its supercars. Porsche tied with Hennessy, each with seven shout-outs, while Lamborghini and Chevrolet tied for six. Bentley, Cadillac, and Mercedes-Benz all tied, along with Jordan Brand, Rolex, and Xanax, with five mentions. Head over to the Bloomberg article to find out more about how brands feature in today’s hits and why Rollers are still king.