The Union of European Football Associations (UEFA) has been continually beleaguered by reports of embezzlement, bribery, and general skullduggery. In an effort to shine the spotlight in a completely different direction, the UEFA has started a new campaign to show the ways the multi-billion dollar conglomerate helps to bring people together.
Visitors to the UEFA website can now find a helpful guide to correctly pronouncing the names of the top European team players. For example, to help fans (in particular English-speaking fans) pronounce France’s team players, the following advice is given: “Basic school French should help. Dimitri Payet’s surname sounds like ‘pie-ette’— equivalent to the sound of Liam Gallagher from Oasis saying ‘I ate.’” Although well-meaning, advice like this seems to have caused more jeers than cheers among Europe’s football fans.