Unilever is rebranding its I Can’t Believe It’s Not Butter spread in the UK in a move to “drive awareness of the product’s versatility”. The new name? I Can’t Believe It’s So Good For Everything, which is two words (and four syllables) longer than the already lengthy original brand name. “Everything” includes spreading, cooking, baking, and frying – so technically not everything. But can you use it to remove gum from your hair?