Recently, angry demonstrators armed with banners rallied in front of the Consulate General of Japan. What was the fight over? If you ask the protesters, they would probably answer history, culture, identity, and corporate bullying. At the center of the firestorm is the name of a cute, little, yellow, red cheeked…uh…critter named Bei Ka Chiu aka Pikachu. If Nintendo has its way, this beloved figure will be known the world over Pei Ka Yau in Cantonese.