The $33-million deal for the naming rights

Ten years after custody of the struggling Cobo Center transferred to a regional authority, the 59-year-old Detroit landmark has a new identity of fiscal responsibility — and a new name.

The Detroit Regional Convention Facility Authority said on 20th February it had struck a $33-million deal with Chemical Bank to rename one of the largest convention centers in the United States. Chemical Bank CEO Tom Shafer said the company will pay $1.5 million annually over 22 years for the naming rights. Should the bank’s merger with TCF Financial Corp., the center’s name would be the TCF Center. A new name will be finalized by the end of 2019.