A Royal Rebranding: “Her Majesty’s” becomes “His Majesty’s” with the Rise of King Charles III

A 2021 photo of the now King Charles III (Public Domain)

Following King Charles III ascension to the throne, a major rebranding effort is underway. Where the phrase “Her Majesty’s” was found on everything including “British coins, flags, post boxes, chocolate wrappers, gin labels and attorney business cards,” now the phrase “His Majesty’s” will appear. For more on this rebranding effort, see this article in the Wall Street Journal.