Goodbye, San Francisco. Hello, Brandopolis!

When the three-block-long park atop San Francisco’s transit center reopened, you’re again able to stand among green trees and shrubs and contemplate the changing city around us. Which from here looks a lot like — Brandopolis.

After all, this buoyantly landscaped aerie bears the official name of Salesforce Park, which in turn is the rooftop of Salesforce Transit Center. The glassy buildings around it are adorned with corporate logos for Deloitte, BlackRock, Trulia and Slack. One block to the west, Blue Shield of California Theater recently debuted at the corner of Howard and Third streets, six blocks north of Oracle Park, which itself is eight blocks north of soon-to-open Thrive City. More details here.

Ever wonder where generic drugs get their names?

Memorable brand names are usually developed by marketing teams, but who comes up with the scientific-sounding, often difficult to pronounce names for generic prescription drugs? According to the Los Angeles Times, generic drug names are curated by the United States Adopted Names (USAN) program, a department within the American Medical Association composed of two women, Stephanie Shubat and Gail Karet, both scientists.

The pair’s naming process is as follows: They develop names for each of the nearly 200 annual drug applications, then their recommendations go to the five-member USAN Council, which meets twice a year, according to the Times. The names Shubat and Karet come up with are based on classifications of drugs and chemical relationships — the “stems” of drug names that treat similar symptoms typically sound the same or resemble each other, the LA Times explains.

About Names: Despite its dubious roots, Myrna’s popularity grew thanks to star power

Actor Myrna Loy

Dr. Cleveland Evans writes about names for the Omaha World-Herald. In his August 2nd column, he looks at the history of the name Myrna.

There’s no place named Myrna in the United States. Williams was probably passing through Merna, Nebraska, when he saw the sign. Merna was founded as “Muddy Flats” in 1876 by Samuel Dunning, its first postmaster. In 1883, he moved 30 miles northwest to found Dunning, Nebraska. His friend William Brotherton, taking over the postmaster job, renamed Muddy Flats “Merna” after Dunning’s 7-year-old daughter.

David Williams may have deliberately altered the spelling to “Myrna,” or simply misremembered it. Both Myrna and Merna are thought to be Americanized respellings of Irish Gaelic Muirne, “festive.” In Irish legend, Muirne was the daughter of a Druid and mother of the great Irish hero Finn Mac Cool. The father of the earliest born Myrna in the United States census, Thomas Fox of Saunders County, Nebraska, was born in Ireland. Myrna Fox (1865-1929) is called “Murnie” on her 1882 marriage license to Perry Hadsall, and on her Idaho tombstone, reinforcing the idea that Myrna is a form of Muirne. Still, it’s a bit mysterious why over 2,000 American families, most in the Midwest without Irish ancestry, named daughters Myrna or Merna by 1910.

Want to know more? Read on to find out more about Myrnas in history!

Apostrophe S or not? Possessives and store names

Is it Nordstrom or Nordstrom’s? Kroger or Kroger’s? Sbarro or Sbarro’s? This fun article at MPR’s Marketplace quotes ANS Vice President Laurel Sutton about the confusion over possessives. What’s official, and what do people just assume? Here’s a sample:

Our minds tell some of us that it definitely needs the extra letter. That “s” — so brief, so unobtrusive, so natural sounding — sneaks easily into our lexicon. But oftentimes it’s unnecessary. (None of the aforementioned names are possessive.)  Adding to the confusion, sometimes companies don’t even follow their own naming conventions. It’s called “TGI Fridays,” but the company has also used the spelling “T.G.I. FRiDAY’s” in its logos and Nordstrom storefronts have displayed “Nordstrom’s” in the past.

Bonus: take the quiz at the end of the article to find out how many you know!

How you can request to name a place in Ontario

Geographic names help us describe our surroundings and identify historic, cultural and natural features on the landscape. In Ontario, they have the Ontario Geographic Names Board. The latter reviews applications for new names for unincorporated places or geographic features and submits recommended geographic feature names to the Minister of Natural Resources and Forestry for approval in accordance with the Ontario Geographic Names Board Act.

To request a name, applicants should note that

  • Board primarily considers the local usage of a name,
  • commemorative names are reserved for those who made an outstanding contribution to a local area, Ontario or Canada,
  • land ownership on its own does not warrant changing a well-established name,
  • Board does not support commemorative names for living persons,
  • Board does not endorse naming contests or competitions and will not accept the results of these activities

Should Delhi be renamed as Dilli?

Vijay Goel, the Indian Minister of State for Parliamentary Affairs and Statistic and Implementation in the NDA government, demanded that the spelling of Delhi be changed to “Dilli”. Goel said he raised the query in the question hour session of the Upper House to which junior home affairs minister Nityananad Rai said the government would consider it if it received a proposal in this regard.

“Many people are anyway confused about the name as some call it Delhi while some others call it Dilli,” Goel said. He added that the demands for renaming the city to Indraprastha or Hastinapura had been raised earlier, but if Delhi had to stay then at least it should be correctly spelt.

About Names: Bertram never caught on in U.S. but rings loud in Shakespeare lore

Bertram “Bertie” Wilberforce Wooster (played by Hugh Laurie)

Dr. Cleveland Evans writes about names for the Omaha World-Herald. In his July 2nd column, he looks at the history of the name Bertram.

The name Bertram is derived from ancient Germanic beraht-hramn, or “bright raven.” In Germanic myth, ravens were sacred to the god Odin. The first famous Bertram was St. Bertram of Ilam, a hermit living near Stafford, England, in the early eighth century. Later legends claim he was a Prince of Mercia who fell in love with an Irish princess, becoming a hermit after she and their infant son were devoured by a pack of wolves.

Bertram was regularly used in medieval England. Surnames Bartram and Buttrum derive from it. Bertram became rare after 1400, retaining some use in Northumberland, England’s northernmost county. The Victorian era love for medieval names revived Bertram. It was much more common in Britain. By 1910, there were 6,401 Bertrams in the U.S., while England’s 1911 census found 21,819. England’s population at that point was 36 million; the U.S. had more than 92 million people.

In 1880, when Social Security’s yearly baby name data starts, Bertram ranked 405th in the U.S. At its 1923 high point, it had risen slightly higher, to 394th. Bertram fell from the top 1,000 names in 1971.

Want to know more? Read on to find out more about Bertrams in history!

Nearly every country on Earth is named after one of these four things

Ever wondered how England got its name? As with countless other countries, it’s all down to a tribe of early settlers (in this case the fifth century Angles).

In fact, almost every country in the world is named after one of four things: 1) a tribe; 2) a feature of the land; 3) a directional description; or 4) an important person. That’s according to Quartz, which analysed 195 countries listed in the Oxford Concise Dictionary of World Place-Names.

The name given to the somewhat obscure study of place names itself is toponymy, and here you may find a selection of countries in each of the four categories, and how they got their monikers.

About Names: Despite ties to traitor, Benedict has enjoyed a long, blessed history

Benedict Cumberbatch as Doctor Strange

Dr. Cleveland Evans writes about names for the Omaha World-Herald. In his July 19th column, he looks at the history of the name Benedict.

Benedict is from Late Latin Benedictus, “blessed,” used as a name by early Christians. It became famous through St. Benedict of Nursia (480-550). As a young man, Benedict became a pious hermit near Subiaco, Italy. He attracted followers, becoming so admired that a jealous priest tried to kill him. A raven snatched poisoned bread out of his hands.

Sixteen Popes have been named Benedict, the first reigning from 575-579. The name became popular in medieval England, though in everyday use it was usually pronounced “Bennett.” That’s why Bennett is a common surname, ranking 86th in the 2010 United States census.

Benedict Arnold (1741-1801), the American revolutionary general who plotted to turn West Point over to the British, made “a Benedict Arnold” a synonym for “traitor” to Americans. It might then seem surprising that Benedict was actually 10 times more common in America during the 19th century. Only 94 Benedicts are listed in Britain’s 1851 census, while 1,068 are found in the 1850 United States census, when the total populations were equal.

Want to know more? Read on to find out more about Benedicts in history!