This year, in some households, the Easter and Passover Holidays in Germany were not spent in peaceful reflection but rather in political indignation in response to a brand name given to chocolate bunnies wrapped in tin-foil. Instead of being called Osterhase “Easter Bunny”, a popular chain store listed the item as a Traditionshase “Traditional Bunny”, provoking charges of overzealous political correctness. However, in point of fact, the name change was not initiated for political reasons but for commercial ones. That is, in an attempt to distinguish its product line from others sporting the almost generic name “Easter Bunny”, the company chose the new, eye-catching name. If the firestorm both pro and con the name change is anything to go by, the store-owners certainly achieved their purpose.