Coke Zero became Coke Zero Sugar – why?

Once upon a time, Coca-Cola tried to rebrand their flagship drink by changing the recipe and calling it “New Coke”. If you are of a certain age, you’ll remember what a disaster this is; they quickly phased it out and we got back Classic Coke. Now Coke Zero – not to be confused with Diet Coke – has been renamed to Coke Zero Sugar. Why the change? This informative article by Alex Kelley of Catchword explains it all.