Dreyer’s Will Change Eskimo Pie Name

Eskimo Pie announced it will be changing its name and retiring its eponymous character by the end of the year. The decision came within days of Aunt Jemima, Uncle Ben’s, Cream of Wheat, and Mrs. Butterworth’s announcing brand overhauls in the wake of Black Lives Matter protests and a broader racial reckoning across the United States.

Eskimo Pie, the chocolate-covered vanilla ice cream bar, was invented about a century ago under the name I-Scream Bar, but was renamed Eskimo Pie after founder Christian Kent Nelson partnered with chocolate maker Russell C. Stover. The brand’s character — a little boy with dark hair and a fur-lined parka, sometimes depicted riding a qamutiik-like sled in the past — and name were meant to evoke the chilly north and the indigenous people who lived there. The term “Eskimo” is widely considered to be a derogatory name for native peoples of the Arctic regions.