Iceland government challenges retail chain Iceland over name use

The tiny, frozen, nation of Iceland has filed legal action against a British grocery chain store that has taken the name “Iceland” as its company name. “Iceland Foods” is a privately owned frozen food chain owned and operated by Malcolm Walker and the South African investment group Brait. According to a recent article in the UK Guardian, “Iceland Foods” has already “won multiple cases against Icelandic companies which use ‘Iceland’” as a part of their onomastic trademark. Whether the nation of Iceland will emerge triumphant in the battle to control the use of their country’s name will be decided at the European Union’s Intellectual Property Office.