Naming contest for Portland, Maine’s new pro hockey team

The team name for the new Portland hockey franchise is…. UP TO YOU! Comcast Spectacor has announced that the hockey team that will start playing in Portland next year will have their name decided by a contest. Fans can submit suggestions for the name at, the team’s website, by Aug. 14. Five finalists will be announced Aug. 17, followed by a popular vote.

“The team name will not be Hockey McHockface or anything like that,” said Adam Goldberg, vice president of business operations for the ECHL franchise that’s scheduled to begin play at Cross Insurance Arena in October 2018. “We have some liberty in making sure the name is appropriate to the region and something we can take pride in.”