Naming trends of modern startups

Albert, Lucy, Ollie, Penny, Pearl, Riley, and Yoshi – friends? Video game characters? Names from Beatles’ songs? They’re actually the names of startups, part of a trend of using familiar, friendly personal names for new businesses. At TechCrunch,¬†Joanna Glasner looks at how startups name themselves and which trends are on the rise – and on the way out.