Protesters rally against Pikachu’s new name

6507355481_7fbd9b3701_mRecently, angry demonstrators armed with banners rallied in front of the Consulate General of Japan. What was the fight over? If you ask the protesters, they would probably answer history, culture, identity, and corporate bullying. At the center of the firestorm is the name of a cute, little, yellow, red cheeked…uh…critter named Bei Ka Chiu aka Pikachu. If Nintendo has its way, this beloved figure will be known the world over Pei Ka Yau in Cantonese.

The Sioux Nickname Is Gone, but North Dakota Hockey Fans Haven’t Moved On

6406452785_93004805e6_mIn 2012, after a seven-year battle with the NCAA, the North Dakota men’s hockey team finally acquiesced and officially changed their team name to the “Fighting Hawks”. The North Dakota voters overwhelmingly supported the name change. However, as a quick look in the stands of a hockey game shows, diehard fans have remained resistant to the change. The team’s older name, The Fighting Sioux, remains stubbornly popular among many team fans.

My Name, My Identity

school-953123_960_720“Did you know that mispronouncing a student’s name negates the identity of the student? This can lead to anxiety and resentment which, in turn, can hinder academic progress.”

My Name, My Identity helps build positive school culture and promotes respect of students and families.