Perchance to dream: The names of mattress companies

You’ve probably heard about Simmons, Sealy, and Serta, but what about Casper? Eve? Leesa? There’s a new wave of mattress companies out there and the names aren’t what you might expect. In this engaging and thoughtful post, professional namer Nancy Friedman takes a look at the current array of mattress company names and their etymologies.¬†(NB: If you listen to podcasts, you definitely know about Casper!)