Product Placement and Brand Names on Television

A bowl of milk and cereal comprised of pulverized oats in the shape of a solid torus (Public Domain)

A recent article in the New York Times explores alternatives to traditional commercials on television: product placement. As more and more consumers skip or ignore traditional advertising, corporations are placing their products in television and movies. Though not a new practice (the first product placement—”Sunlight” soap—can be found in the 1896 film “Laveuses”), product visibility allows manufacturers to reach consumers while minimizing production costs. Mike Proulx, an advertising consultant, says that brand names should appear “in a way that doesn’t feel like an advertisement.” Read more over at the New York Times.