A recent article in The Wall Street Journal explores the tricky subject of a familiar trademark of the tasmanian devil. The trademark is especially contentious for residents of Tasmania, including those who might want to name their sports teams after the local marsupial. Mike Cherney writes about the problem:
“Warner Bros., owner of Bugs Bunny, Daffy Duck and other Looney Tunes personalities, has its teeth in more than a half-dozen trademarks in Australia linked to its Tasmanian devil cartoon character, often called Taz. Officials with the Australian Football League—the major league for Aussie rules football, which involves kicking a ball through uprights on a giant oval field—are concerned about legal issues with pursuing a Devils moniker because of those trademarks.”
Read more about this trademark issue over at The Wall Street Journal.