The Weird Science of Naming New Products

6355351769_766503f534_mWhat do the names SoyJoy, Lytro, Kixx, Scribe, Spontania, and Yum! all have in common? They are all the brainchild of naming guru, Anthony Shore.

Read this New York Times Magazine article about the legendary man behind these brand names as well as the other companies that participate in this quirky (and lucrative!!) world of product naming.