About the Designation of Official Names and Proper Names for Certain Biological Products

12199077663_d9b56e00e0_mIn the pharmaceutical business, companies hoping to jump on the profit bandwagon of their competitors often release products that have no significant clinical difference to the market leaders. Makers of these “biosimilars” have long argued that their products should be allowed to carry the same generic or non-proprietary names as the name brand leaders. However, many of the major drug franchisors have fought tooth and nail against this practice, claiming territorial rights. Caught in the middle of the billion-dollar onomastic fight has been the US government. Recently, however, the FDA proposed a solution. The generic drug system would be augmented with a random set of four letters. Learn more about the proposed naming rules.

How to pronounce EURO players’ names correctly

5083813878_c79c6b7eb6_mThe Union of European Football Associations (UEFA) has been continually beleaguered by reports of embezzlement, bribery, and general skullduggery. In an effort to shine the spotlight in a completely different direction, the UEFA has started a new campaign to show the ways the multi-billion dollar conglomerate helps to bring people together.

Visitors to the UEFA website can now find a helpful guide to correctly pronouncing the names of the top European team players. For example, to help fans (in particular English-speaking fans) pronounce France’s team players, the following advice is given: “Basic school French should help. Dimitri Payet’s surname sounds like ‘pie-ette’— equivalent to the sound of Liam Gallagher from Oasis saying ‘I ate.’” Although well-meaning, advice like this seems to have caused more jeers than cheers among Europe’s football fans.

In conservative Utah, naming road for gay leader stands out

6331771638_4bf2593829_mSalt Lake City now has a street named after Harvey Milk, one of the first openly gay politicians to run for and win public office in US history. In 1977, the social activist was elected to San Francisco’s Board of Supervisors. A year later, he was assassinated along with San Francisco Mayor, George Moscone. Although a few Utah residents fought against the proposed toponym, according to Stan Penfold, Utah’s first openly gay councilman, the majority of the community embraced the move to add “Harvey Milk Boulevard” to the state’s rich toponymic history.

Why do we forget names?

indexWhy do we forget names? Forgetting names is one of our memory’s most common failures – but there are ways to make them stick. Our brains don’t have a simple filing system, with separate folders for each kind of information and a folder labelled “Names”. Rather, our minds are associative. They are built out of patterns of interconnected information. When you meet someone for the first time, you learn their name. For your memory, however, it is probably an arbitrary piece of information unconnected to anything else you know and unconnected to all the other things you later learn about them.