The chocolate and peanut butter porter beer initially marketed under the product name Sweet Baby Jesus has been pulled from some Ohio grocery store shelves in response to multiple consumer complaints about the popular beverage’s name.

Dave Benfield, owner of the Baltimore-based company Duclaw, which produces the brew, defended the product name by saying that the name was not meant to be offensive, but was chosen as a “phrase of excitement or astonishment.” When asked in an interview with FOX News if the company was planning to change the name of the dark brew, Benfield responded: “We don’t censor ourselves because it might cost us dollars.”

Although the name remains controversial amongst some consumers, the rocky head porter is a hit amongst beer connoisseurs. According to the company website, Sweet Baby Jesus won the Bronze Medal for chocolate beers at the Great American Beer Festival in 2014.

Other religiously inspired names in the Duclaw company repertoire include:

• Divine Retribution, the moniker for an imperial stout aged in a Kentucky white oak bourbon barrel
• Mad Bishop, a German-style seasonal brew inspired by the Oktoberfest
• Devil’s Milk, a Gold medal winner barley wine ale of the Brewer’s Association of Maryland.

 

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This is an interesting piece about how Facebook alienates transgender individuals by requiring real names. It also touches on the influence and power social media exerts over names.

In recent years, many of the names that increased the most in popularity are of Latino origin. Is this just the popularly trending culture for names or is it indicative of changing US demographics? Click here for the full article.