Walmart is introducing low-cost clothing brands for women, kids and plus-size customers. The store brands include Time and Tru in ladies’ wear—which will replace the retired DanskinNow label—along with Terra & Sky in plus-size apparel and Wonder Nation for kids. The George apparel brand, which Walmart brought over from its British unit Asda, will be refocused for men only. The new brands will replace older ones such as Faded Glory, White Stag, and Just My Size.
The moves are part of Walmart’s push to make its apparel business more streamlined and stylish—a response to consumers shifting more of their budgets to experiences such as travel and eating out, rather than clothing. To find out more about Walmart’s branding strategy, click through to this article at AdAge.