One of the top brands of sanitary napkins in India is “Whisper”, a name that comes from the shame and secrecy associated with buying such a product. Owned by Procter & Gamble, the sanitary napkin is called “Always” in the US, UK, Canada, France, Germany and Africa. In India and other Asian countries, however, the brand is called “Whisper”.
Now, a petition on Change.org started by Shreya Gupta of Bengaluru is asking Whisper to change its name. In a video that goes with the petition, two young women talk about the power of a name and how ‘Whisper’ contributes to creating a negative idea about menstruation. The women say that despite all of Whisper’s efforts to break the taboo around menstruation through their progressive advertising, the brand name sends out a subliminal message – that you have to be secretive about your period and whisper about it.