Brewing Association tightens rules on names of beers

The Brewers Association, the Boulder, Colorado-based trade association that hosts the Great American Beer Festival, has updated its advertising and marketing code, placing restrictions on the marketing of beer with brand names and labels seen as sexually explicit, lewd, or demeaning.

An independent, three-member panel that brings expertise from academia, marketing and law will take up a case when another brewery lodges a complaint. If a brand name wins an award but has been deemed inappropriate, it is not allowed to use names and logos from the Great American Beer Festival, which will be Oct. 5-7 in Denver, or World Beer Cup to promote their winning beer.