The challenge of inventing original names

Although the creativity of the human mind is theoretically limitless, people often have incredible difficulty in finding a novel name when it comes to labelling a new Internet domain or an email account. This individual challenge is multiplied on an exponential scale when it comes to naming a new company.  In this article by Brian Hayes in American Scientist, the daunting shortage of new names – and new numbers – in many areas of business is discussed.