CES 2018 Naming Trends

CES 2018 may be over, but there’s a ton of naming news to report. Over at the Tanj blog, professional namer Scott Milano reports on some of the hundreds of product and company names that he saw at CES. He was “rather underwhelmed by the lack of innovation and imagination with product names from early-show highlights”.

What kind of names showed up? Some were throwbacks to the 2000s, like ForwardX CX-1 for a suitcase, and Vuzix Blade smart glasses. Some are overly familiar, like Gemini and Project Spark for computing. But there were a few fresh new names – click to read the blog and find your favorite!