Motorola Brand Changed to Moto

11645033223_63cd7187fc_mIn an effort to breathe new life into one of its problem-children, Lenovo executives have decided to sacrifice the brand name Motorola and replace it with the sleeker, shorter name Moto. According to the company, the decision to doff the 83-year-old brand name was not easy. However, executives are convinced that the new brand name will attract new customers and bring back some old ones.