
An elk in Alberta (Photo by Aldakang, CC-BY-4.0)
Citing a desire to preserve common heritage and out of respect to the Inuit and Indigenous people of Canada, the Edmonton Eskimos franchise announced that it would rename itself the “Edmonton Elks”.
New Name. Same Game.
Let’s play some football. #ElksCharge pic.twitter.com/RhtwzcAmhv
— Edmonton Elks (@GoElks) June 1, 2021
In USA Today Des Bieler reports:
“This was a process that originally began back in early August of 2020 with an initial discussion around the possibilities,” Presson said in his statement. “Thanks to our wonderful fans and partners across the board for their input, dialogue and debate. Rebranding a team is hard. Rebranding a team with 100 years of history is even more challenging and we worked hard to meld that history with something new and meaningful.”
Edmonton said it went with a plural version of “elk” that uses an “s” after consulting with linguistics experts from the Oxford Dictionary and the University of Alberta. That name proved popular “through all demographic categories,” according to the team.

In 2007, the American Name Society established the ANS Emerging Scholar Award (ANSESA) to recognize the outstanding scholarship of an early career onomastics researcher. This special distinction is given to a new scholar whose work is judged by a panel of onomastic researchers to be of superior academic quality. This year’s selection committee is made up of Dr. Luisa Caiazzo, the 2021 ANSESA Committee Chair; Dr. Dorothy Dodge Robbins; Dr. Andreas Gavrielatos; and Dr. Maggie Scott. The ANSESA winner not only receives a cash prize, but is also mentored by a senior onomastics scholar who will assist the awardee in preparing a manuscript for submission and possible publication in the ANS journal, Names: A Journal of Onomastics. The winning submission will also be announced in in the ANS annual conference program. The Selection Committee reserves the right to refrain from giving this award in those years in which no submission is deemed to have met the above-mentioned requirements.
