How do paint companies name their hues?

Hannah Yeo, Benjamin Moore’s color and design expert, said names play an important role when people are making color selections.¬†While color descriptions such as ‘light blue’ are helpful to narrow down colors and are quite straightforward, we also look for names that evoke positive associations, experiences and are inspiring.

Charlotte Cosby, head of creative at Farrow & Ball, said inspiration for their color names comes from all over. Cosby travels extensively for work, so she gets lots of name (and color) ideas from the places she visits, but just as important is the inspiration she finds in the landscape and dialect of England’s Dorset County, where the company is based. Farrow & Ball’s naming process is organic, Cosby said.