What is the intrinsic (as opposed to trademark) value of short string domain names? It depends, of course. Rights holders have been willing to challenge domain name registrants even if they have no actionable claim for cybersquatting.
While consumers instantly recognize the letters “I,” “B,” and “M” are not arbitrary, they will not be faulted for failing to associate “D,” “V,” and “T” with Dynamic Visual Technologies. This issue of acronyms and arbitrary letters has a long history under the UDRP. A non-exhaustive list of short strings (some of which are infringing, others not) includes “adm,” “agcs,” “aro,” “ash,” “bper,” “clh,” “daf,” “dll,” “dkb,” “fxcm,” “jdm,” “ifo,” “irjll,” “iyzi,” “paa,” “snn,” “sog,” “ssx,” “usu,” “xrprf,” and more.
The ultimate question is whether any three, four, or five letter string has become so exclusively associated with the complaining rights holders that knowledge can be inferred. What do recent UDRP cases show?
Ever wonder why Kentucky Fried Chicken, a restaurant with a wonderfully descriptive name, changed it to KFC? It wasn’t because the chicken wasn’t actually chicken (as one conspiracy theory holds), and it wasn’t because they wanted to avoid the word “fried” (as other internet theorists believe). The real reason is much more prosaic. 
The ANS is inviting abstract submissions for the 2019 annual conference to be held in conjunction with the Linguistic Society of America. Abstracts in any area of onomastic research are welcome. The deadline for receipt of abstracts is July 31, 2018. To submit a proposal, simply complete the 
After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth.