The Dutch authorities have decided to rebrand their country’s international image, with a switch from calling it ‘Holland’ to ‘The Netherlands’.

Ministries and sporting and cultural institutions, along with the country’s major cities, came up with a new strategy that aims to be “less promotional and more about content”, according to the Adformatie marketing magazine. The details will be published later in the year, but marketing professionals briefed on the change say the country will sell itself as “co-creating pioneering solutions to global challenges”.

Countries and cities have been taking branding more seriously in recent years, either to overcome cliches, present a more positive image, or simply raise awareness.

Hannah Yeo, Benjamin Moore’s color and design expert, said names play an important role when people are making color selections. While color descriptions such as ‘light blue’ are helpful to narrow down colors and are quite straightforward, we also look for names that evoke positive associations, experiences and are inspiring.

Charlotte Cosby, head of creative at Farrow & Ball, said inspiration for their color names comes from all over. Cosby travels extensively for work, so she gets lots of name (and color) ideas from the places she visits, but just as important is the inspiration she finds in the landscape and dialect of England’s Dorset County, where the company is based. Farrow & Ball’s naming process is organic, Cosby said.

Soon, stores in Arkansas might not be able to call veggie burgers veggie burgers, or soy milk soy milk. That’s because a new law will prohibit what officials are calling misleading and confusing packaging on food items. Advocates for the law say that people might buy a veggie burger and be confused, because it is not meat-based. Although the word “veggie” does seem to offer a clue.

The law would prohibit the use of terms like “meat”, “sausage”, and “beef” on products that are not made from animals, as well as prohibit the labelling of items like cauliflower rice as “rice” or soy milk as “milk”. It would be punishable by a fine of up to $1,000 for each violation. Similar laws have passed in states throughout the country including Missouri, Mississippi, Louisiana, and South Dakota.

Diet Coke is considering stripping its brand name off some cans sold in stores next year as part of a far-reaching diversity campaign.

The effort, called “[unlabeled],” is meant to spark a conversation about “the complexities of labels in today’s society—from the empowering and earned to the unwarranted and imposed,” according to campaign materials.

The campaign by Anomaly got a soft launch in June 2019 when the brand began distributing unlabeled Diet Coke cans at experiential marketing events and at panel discussions it sponsored. For instance, Diet Coke hosted a mixer at a recent event in Los Angeles put on by women’s empowerment group Girlboss.