The Dutch authorities have decided to rebrand their country’s international image, with a switch from calling it ‘Holland’ to ‘The Netherlands’.
Ministries and sporting and cultural institutions, along with the country’s major cities, came up with a new strategy that aims to be “less promotional and more about content”, according to the Adformatie marketing magazine. The details will be published later in the year, but marketing professionals briefed on the change say the country will sell itself as “co-creating pioneering solutions to global challenges”.
Countries and cities have been taking branding more seriously in recent years, either to overcome cliches, present a more positive image, or simply raise awareness.






On the 19th of September 2019, Alan Rayburn, former president of the American Name Society and internationally recognized toponymist passed away at the age of 86. Alan is survived by his wife, Mary Teresa (née Fox); their three sons Kevin, Sean, and Garth; and their grandson Thomas. A funeral mass will be held to celebrate Alan’s life in Ottawa, Canada at St. Martin de Porres RC Church, Bells Corners, on Thursday, September 26, 2019 at 10:00 am.
The name change is to honor Mr. Kranz, 86, who served as flight director for Apollo 11 and directed the successful rescue mission of the Apollo 13 crew. He was born in Toledo and graduated from Central Catholic High School.